What’s that? A market for domain names? Come off it. Yes, that’s exactly right – there is most certainly a market for domain names. The Internet is replete with savvy investors who pick up valuable web addresses in order to resell them at a higher price.
These extensions are called premium domain names and they are highly valuable for business owners. And whilst they may initially be more expensive they also provide your business with a fantastic advantage over the competition.
Let’s take a look at how:
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They Provide Branding & Recognition
If you want to buy a domain name then a pre-owned and registered extension is a wonderful business attribute. This is because they are typically shorter and keyword-rich and thus provide wonderful branding and credibility for your business. One example of an incredible premium extension is “carsales.com.au”. You can imagine that purchasing an extension with such relevant keywords will immediately give your brand the recognition and credibility it needs to achieve online.
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They Amplify Your Marketing
Premium extensions provide an immediate boost to your marketing campaign that subpar web addresses simply cannot. This is because people find it easier to remember and search for shorter, keyword-focused web addresses as opposed to those that are clunky or convoluted.
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They Provide Authority
Credibility is everything in online business. In the digital world, your web address can be the first experience that customers have with your brand and therefore that first impression has to be solid. You don’t want some shoddy extension that you picked up because there wasn’t anything else left – you can purchase a premium extension and enjoy all its benefits from the get-go.
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They Increase Web Traffic
Think about it: are you more likely to visit the website with a captivatingly succinct extension? Or, would you like to sit around for half a minute reading and typing an extension that is full of random numbers and hyphens? We don’t know too many people who like to inflict that kind of nuisance on themselves, so it’s important to have an extension that is easy to search!
After all, the overall aim of having a website is to increase traffic and drive conversions and so having a powerful premium extension can be one of the best ways to draw customers. They will have little trouble remembering your extension if they were told by a friend or saw it on a flyer handed to them at the shops. This increased web traffic will likely see your site experience a far greater conversion rate which, naturally, leads to more sales!
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They Are Great for Your SEO
There are so many elements that go into SEO and so it only makes sense that your domain name is one of them. After all, it’s an integral part of your website, the gateway to customers picking up what you’re putting down. Therefore, you want a premium extension to ensure your website is relevant in the eyes of Google and other search engines.
And, as we are well aware of now, Google is all over it. Google knows who it wants to rank and who it can let fall by the wayside. One of the many ways it does this is through your web address. It can tell if your website is relevant through any keywords found in your extension. Of course, your website actually has to contain relevant information, but Google finds it much easier to index a website with a relevant, premium extension.
So, do you think it’s time to take the plunge and amplify your digital presence with a premium web address?
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